How important are customer reviews when you make a purchase?

In general, I do use them, but for beauty, I find it requires a lot of sifting and with beauty already being a more “your mileage may vary” kind of category, I don’t always use reviews when making a purchase.

— Christine

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source https://www.temptalia.com/how-important-are-customer-reviews-when-you-make-a-purchase/