Be Smart, Healthy & Beautiful women

Hydrating, tone-correcting, and shielding against UV rays—they do a little bit of everything.

The R&D that goes into these formulas has raised the bar for other brands on our shelf.

Her flatiron came in clutch for a big beauty event.

Her hair was inspired by a “bird caught in the rain.”

Her personal on-set makeup artist, Kellie Robinson, shares details of the look and the products she used.

Don't throw your SPF out just yet, though.

From fan-favorite concealers to tubing mascaras that never smudge, these Tarte picks truly live up to the hype.

Can an influencer who’s taken Accutane sell acne products? We asked six dermatologists to weigh in on Alix Earle’s skin-care line.

The pop star took beauty nostalgia to the next level with her recent tour look.

"Women are allowed to be older now than they used to be and still be considered relevant."

The brand claims the 3-in-1 formula is self-priming and self-setting. Five Allure editors put it to the test.

Look eight hours well-rested—even when you’re not.

These experts share the serums, moisturizers, and sunscreens that get them through their day.

You’ll love the glossy lip balm, cooling facial tool, brow-thickening serum, and more. Get them all for $19.99, valued at $32!

Rich, yet wearable and subtly defining.

These high-tech ingredients can do a lot to boost collagen and elastin.

This cat-eye manicure is asymmetrical for a reason.

Jelly finishes, cat-eye accents, and 3D blooms are redefining the classic motif.

Get a customizable lift and hold—it might make you skip your bras for good.

Pick any of these and let your hair toss do the talking.