15 Best At-Home Hair Color Kits in 2024, According to Experts May 25, 2024 We found every permanent (and temporary!) formula to save you a trip to the salon. Read more
Does Preventative Botox Work? May 24, 2024 Everything you need to know about getting neurotoxin injections before you actually get wrinkles. Read more
Lady Gaga's Jet-Black Baby Bangs Are a Time Machine Back to 2012 — See the Photos May 24, 2024 In a good way. Read more
13 Best Mascaras of 2024 for Peak Volume, Length, and Lift, Tested & Reviewed May 24, 2024 Ready, get set, liftoff. Read more
How Much Sunscreen Do You Really Need to Apply Every Day? May 23, 2024 It's more than you think–and yes, the SPF number really does matter. Read more
Bella Hadid's Curly Cannes Updo Was on My Prom Moodboard in 1997 — See Photos May 23, 2024 My inner teen is living vicariously through her. Read more
I’m Not Quite Sure What to Call Jennifer Lopez’s Mystery Updo — See the Photos May 23, 2024 But I do know that I like it. Read more
20 Best Colognes of 2024 for Your Boldest, Most Confident Scent Yet, According to Editors May 23, 2024 An alluring array of clean, spicy, woody, and aquatic scents to zhush up your everyday vibe. Read more
3 Types of Acne Scars and How To Treat Them May 22, 2024 Your skin shouldn’t have to be a lifelong reminder of high school acne. Read more
You Can, in Fact, Get Married Without Doing Any Beauty Prep May 22, 2024 It feels like spray tans, facials, and teeth whitening are prerequisites to getting married, Why not tie the knot just as you are? Read more
20 Memorial Day Beauty Sales You Absolutely Do Not Want to Miss in 2024 May 22, 2024 The deals are heating up. Read more
Dermstore Summer Sale 2024 Best Deals: NuFace, GHD, Tarte May 22, 2024 Cosmeceuticals for less? Yes, please. Read more
Made By Mitchell’s New Curve Case Palette Has the Darkest Contour Shade We’ve Ever Seen May 21, 2024 Made by Mitchell’s new Curve Case has not one but two contour shades that work on the deepest skin tones. Read more
Alix Earle’s Entire Beauty Routine From Head To Toe—Readers Choice Awards 2024 May 21, 2024 The Allure Readers' Choice Favorite Creator winner stands by these five to seven steps. Read more
11 Best Body Mists for All-Over Deliciousness in 2024, According to Editors May 21, 2024 Use these scented sprays alone or as a sidekick for your favorite eau de parfum. Read more
13 Best Face Massagers of 2024 for Right-Away Rejuvenation May 21, 2024 These spa-level tools promote collagen production, blood circulation, and more. Read more
9 Best Mliky Perfumes of 2024 Adding a Creamy Touch to Gourmands, According to Editors May 20, 2024 They're the cream of the fragrant crop. Read more
Selena Gomez Wore a Drugstore Nail Polish on the Cannes Red Carpet — See the Photos May 20, 2024 It's a classic. Read more
Tatcha Friends and Family Sale 2024 Offers 20% Off Luxury Skin Care: Shop Sale Now May 20, 2024 It's an Allure-exclusive offer you can't refuse. Read more
15 Best Body Washes of 2024 to Upgrade Your Showers May 19, 2024 Skin care doesn't stop at your jawline. Read more