Be Smart, Healthy & Beautiful women

Experts give us the facts behind the hype.

A no-nonsense introduction to putting together a lineup that you’ll actually stick to.

Swap your usual conditioner for these intensive treatments once (or twice!) a week—and thank us later.

Find out why the August Allure Beauty Box is the chicest—and easiest—way to elevate your regimen.

Casillas' minimalist maximalism has captured the zeitgeist.

There's frost in the (manicure) forecast.

Powder, cream, jelly—no, we’re not talking about donuts. We asked makeup artists how to make the most of every formula and format of cheek color because the options are more abundant than ever.