Be Smart, Healthy & Beautiful women

Slather on all the SPF without spending all the money.

Hydrating, brightening foundations makeup artists swear by for aging skin.

The manifestation trend has entered the beauty space, spurring a cottage industry of self-described experts claiming to be able to teach their followers how to think themselves hot.

Rosalia Culora, the hair designer for the hit HBO show, talks to Allure about intricate braids, Rhaenyra’s hair evolution, and how to get fake blood out of platinum blonde wigs.

Go forth and glow.

I avoided most fragrances for years—until I found these clean, airy options.

Allure editors put pro-MUAs' best tips to the test.