Be Smart, Healthy & Beautiful women

You're the stylist now.

Better sleep ahead.

We're so back.

A new crop of fragrance experts taking over TikTok claim they can figure out your ideal scent — without even meeting you.

Hydrating formulas that don't compromise color.

Allure's sex columnist and seven others share how they navigate having a lower sex drive than their partners.

Gemstones, crocodile print, and bows all have a place on your nails this season.

After a long day, your body deserves the best.

Clear and tinted formulas to lift and shape every brow hair.

Don't let subpar lighting ruin your look.

It’s a deep clean for your scalp.

It’s everything I love about blush and highlighter in one formula.

It gives me a shimmering golden glow.

I wonder if this will be a plot point on the new season of 9-1-1.

Now you’ll never have to pick between your fresh mani or favorite dish again.

She brought a bit of history with her to the red carpet.

All the hair, makeup, and nail looks that deserve a close-up.

This is the gorgeous hair this milestone moment deserves.

She might prefer natural products that respect her heritage, but she doesn’t mind a good set of lashes.

Painless and *so* satisfying to use.