Be Smart, Healthy & Beautiful women

“Pammy out here reminding us she can eat us all up with or without makeup.”

A sweet tribute took her back to her roots.

Plus, an intriguing perfume mystery!

BRB, celebrating a holiday weekend the only way we know how.

There's a reason makeup artists and editors are obsessed with the brand.

Flat hair who?

From sweet banana to salty marine accords, the top fragrance trends capture the season’s playful, celebratory vibes.

Glitter-grunge makeup, star-shaped pimple patches, and clean-girl skin weren’t born yesterday.

Kick off vacay season with up to 20% off almost everything.

Bye bye, bixie.

These formulas manage to smooth hair without heft.

They can be a gamechanger in your daily routine.

Ever wonder what you should (or shouldn’t) use on your skin post-injectable treatment? Don’t worry, we’ve got you.

These innovative products left you thoroughly impressed—and your beauty routines improved for the better.

Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.

If you're tempted to buy in, read this first.

I may not have time to blow-dry my fine hair in the morning, but I can quickly mist this on to add volume.

She could dance right off the red carpet.

We narrowed down the best four.

Why you’ll love all 24 fan-favorites in this year’s Allure Readers' Choice Award Limited Edition Box–from NARS, Tatcha, YSL Beauty, and more.