Be Smart, Healthy & Beautiful women

Say goodbye to pore-clogging, line-settling base makeup.

A whole garden party of earthy, yet heavenly scents.

Whether you’re trying for a costume party award or just trying to throw something together, we’ve got you covered.

We didn't realize Travis Kelce was dating a '90s supermodel.

Serious moisture, radiant finishes, can't lose.

We're not surprised.

We tapped the experts to talk disability and sex and provide tailored recommendations.

Lift and shape your arches to perfection.

We didn't think we'd ever see this iconic King Kylie color on her again.

All the coverage you need without accentuating fine lines.

It might look super long from afar, but…

The short n’ sweet of it: This chocolate bar-shaped bottle is infused with a juice that reminds Allure editors of a familiar fragrance—but for a fifth of the price.

You have to see it from every angle.

Weightless coverage infused with skin care? Yes, please.

She's got our vote for Prom Queen.

Say goodbye to her signature length.

Weightless, hydrating formulas we can't get enough of.

Dab, blend, done.

It's definitely not summery, but it doesn't scream “autumn” either.

These supportive pairs will make shower time more comfortable.

These versatile, foolproof formulas are everything—literally.

Palo santo wood is in fan-favorite niche fragrances—and now your hair can smell like it too.

Smooth away the look of fine lines and texture.

How to decode every sign, from curious Aquarius to fierce Leo.