10 Best Full-Coverage Foundations 2025 That Feel Breathable January 18, 2025 Yes, it's possible. Read more
I Built My Beauty Brand On TikTok. What Happens Now? —Interview January 17, 2025 The founder of Bellanomi, the viral African net sponge brand, on the future of her company. Read more
9 Best Retinol Hand Creams of 2025 to Tackle Signs of Aging January 17, 2025 They do more than moisturize. Read more
8 Best Smelling Body Washes You’ll Obsess Over in 2025 January 17, 2025 Lather, swoon, rinse. Read more
To Los Angeles, With Love January 17, 2025 The beauty pros whose inventiveness has helped mold the identity of LA share what their city means to them. Read more
16 People Get Real About Their Mommy Makeovers January 17, 2025 Here’s what it’s really like to get this popular procedure. Read more
8 Best Toothpastes of 2025 for a Healthier, Brighter Smile January 16, 2025 These dentist-approved picks help you achieve a brighter smile. Read more
6 Best Sunrise Alarm Clocks of 2025 to Ease You Into the Day January 16, 2025 Allow gentle light and sounds to gradually wake you. Read more
8 Best Byredo Perfumes in 2025, According to an Allure Writer January 15, 2025 The Swedish fragrance brand is my all-time favorite, but these perfumes stand out the most. Read more
Caring For My Daughter's Curls Healed My Childhood Hair Trauma January 15, 2025 I’m giving her the freedom and affirmation I didn’t have. Read more
I Went to Japan and Totally Transformed My Sun Protection Routine—Product Recommendations January 14, 2025 I realized my sad sun-care regimen had to change. Immediately. Read more
11 Best Face Masks for Clogged Pores of 2025 for Baby-Smooth Skin January 14, 2025 The weekly reset your skin deserves. Read more
How to Care for Skin After Wildfire Smoke Exposure and Irritation January 13, 2025 Plus, why the 2025 fires may cause more serious effects. Read more
Apparently, Everyone's Going Back to Drugstore Shampoo in 2025 January 13, 2025 Everyone on TikTok is rediscovering the cheap shampoo they used in high school… with gorgeous results. Read more
7 Best Essential Oil Diffusers in 2025, Tested & Reviewed January 13, 2025 They'll last way longer than a scented candle. Read more
12 Best Moisturizers With SPF in 2025, Tested & Reviewed January 13, 2025 They combine the powers of your hydrating face creams and skin-guarding sunscreens. Read more