Be Smart, Healthy & Beautiful women

Glowy, balanced skin starts with a clean slate.

Reset your fragrance wardrobe with these lighter and brighter layers.

From boar bristles to wooden pins, these brushes are built to handle the densest of strands.

From flyaways to static to frizzy bangs, this lightweight mist handles it all.

TikTok beauty sleuths deduced exactly which shade the phenomenal figure skater was wearing.

Celebrate your inner child with these looks.

It soothes, hydrates, and plumps skin—what more could you want?

Safeguard your strands with these gentle cleansers.

Softly luxurious—and ready for spring.

They get the job done—without causing post-wash dryness.

But I guess we’re not doing that anymore?

News of the $30 million investment also included updates on the future of Pat McGrath Labs and its legendary founder.

Your hands deserve as much TLC as the rest of your body.

Calling all beauty fans with big opinions.

In a new docuseries about the show, Tyra Banks says everything except “sorry” for pushing toxic beauty ideals onto young viewers.

You’re a few clamps away from sky-high length.

Six Allure editors, plus one die-hard Double Wear fan, put it to the test.

Part toner, part essence, part mini mask—they do it all.

Consider this your sign to finally try that viral mascara.