Be Smart, Healthy & Beautiful women

They get the job done—without causing post-wash dryness.

But I guess we’re not doing that anymore?

News of the $30 million investment also included updates on the future of Pat McGrath Labs and its legendary founder.

Your hands deserve as much TLC as the rest of your body.

Calling all beauty fans with big opinions.

In a new docuseries about the show, Tyra Banks says everything except “sorry” for pushing toxic beauty ideals onto young viewers.

You’re a few clamps away from sky-high length.

Six Allure editors, plus one die-hard Double Wear fan, put it to the test.

Part toner, part essence, part mini mask—they do it all.

Consider this your sign to finally try that viral mascara.