This Summer’s Fragrance Trends Bottle Up Sunshine May 17, 2025 From sweet banana to salty marine accords, the top fragrance trends capture the season’s playful, celebratory vibes. Read more
All of Gen Z's Favorite Beauty Looks Were Invented by Millennials on Tumblr May 17, 2025 Glitter-grunge makeup, star-shaped pimple patches, and clean-girl skin weren’t born yesterday. Read more
Dermstore’s Summer Sale = 20% Off Basically All Your Holy Grails May 17, 2025 Kick off vacay season with up to 20% off almost everything. Read more
There’s a Frizz-Fighting Product for Every Hair Texture May 16, 2025 These formulas manage to smooth hair without heft. Read more
A Good Round Brush Can Change Your Life May 16, 2025 They can be a gamechanger in your daily routine. Read more
Glow Between Treatments: Inside Our New Allure Limited-Edition Beauty Box with Jeuveau May 15, 2025 Ever wonder what you should (or shouldn’t) use on your skin post-injectable treatment? Don’t worry, we’ve got you. Read more
The 4 Most Innovative Beauty Launches of 2025, According to Allure Readers May 15, 2025 These innovative products left you thoroughly impressed—and your beauty routines improved for the better. Read more
10 Skin-Care Products That Won 2025 Allure Readers' Choice Awards—Reviews May 15, 2025 Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year. Read more
The Supplement Industry Is Coming for Your Vagina May 14, 2025 If you're tempted to buy in, read this first. Read more
Color Wow Raise the Root Thicken + Lift Spray Gives Me 30 Minutes Back In My Morning Routine—Review May 14, 2025 I may not have time to blow-dry my fine hair in the morning, but I can quickly mist this on to add volume. Read more
Selena Gomez's Snatched Bun Is Giving Me Ballet Class Flashbacks—See the Photos May 14, 2025 She could dance right off the red carpet. Read more
The 4 Best Dior Perfumes, According to a Fragrance Buff May 14, 2025 We narrowed down the best four. Read more
The Ultimate Beauty Haul: Meet Allure's 2025 Readers' Choice Awards Box May 13, 2025 Why you’ll love all 24 fan-favorites in this year’s Allure Readers' Choice Award Limited Edition Box–from NARS, Tatcha, YSL Beauty, and more. Read more
Did We Just Get Back From Tulum, or Is It Simply Bronzer? May 12, 2025 These are the formulas giving all the glow this summer. Read more
Megan Fox's Pastel Pink Nail Art Is a Sweet Nod to Her New Baby—See the Photos May 12, 2025 With a Fox-y twist, of course. Read more
Shop Oribe's Obsession Week Sale 2025: 20% Off Luxury Hair-Care Products May 12, 2025 20% off is a big deal for this luxury hair-care brand. Read more
The Last of Us Will Show Torture Onscreen—But Not a Woman With Bad Hair May 11, 2025 Dina’s perfect curtain bangs and softly tousled waves don't exactly match their apocalyptic backdrop. Read more