Be Smart, Healthy & Beautiful women

Our favorite kind of skin-care multitasking.

Bye, sensitivity-causing aluminum.

Black women don’t just get to show up “as is.”

They're not just for boosting collagen: Promising research shows the popular skin-care ingredient could help enhance female pleasure.

No crunchiness or heaviness in sight.

Elevated treatments and styling products, from our showers to yours.

And a black bob, too? Who even is this?!

Get away with our guide to warm-weather beauty, from sunscreen to sweat-proof makeup.

Luscious lips, minus the needles.

Plastic surgeons are begging you.

It’s too little, too late.

Cherries, gemstones, anime, and so much more.

You might know C E Ferulic, but don't skip these other powerful formulas.

This is so refreshingly doable.

"This is why she's for the girls."

It may be little, but it seems to have big meaning.

Is there any hope for a more reasonable, more human, and reality-based approach to beauty?

She's looking more Morticia than Wednesday.

We tried it first and can confirm it's time to get your FYPs and wallets ready.

You’ll get a Buxom lip liner that’s so pretty it can double as lipstick, a Naked Sundays sunscreen with a luminous finish, and more! The June Allure Beauty Box is a $197 value for $19.99

Say goodbye to raccoon eyes.