Be Smart, Healthy & Beautiful women

Experts give us the facts behind the hype.

A no-nonsense introduction to putting together a lineup that you’ll actually stick to.

Swap your usual conditioner for these intensive treatments once (or twice!) a week—and thank us later.

Find out why the August Allure Beauty Box is the chicest—and easiest—way to elevate your regimen.

Casillas' minimalist maximalism has captured the zeitgeist.

There's frost in the (manicure) forecast.

Powder, cream, jelly—no, we’re not talking about donuts. We asked makeup artists how to make the most of every formula and format of cheek color because the options are more abundant than ever.

Colorists are being flooded with requests from clients who want to go red.

Say goodbye to raccoon eyes.

Hello, instant glow.

Her colorist Jenna Perry shares all the details behind this nostalgic shade.

Industry experts weigh in on what happens next after the consequential meetings to determine the future of peptides like BPC-157 and Epitalon.

Fans of the original ‘90s fragrances review today’s versions.

Save on lipsticks, lip glosses, lip oils, and more from your fave beauty brands.