11 Best Korean Face Masks of 2025 for a Glow-Inducing Reset February 22, 2025 Our editors swear by these intensely hydrating, plumping, and sometimes pore-cleansing formulas. Read more
13 Best Face Serums in 2025 to Level Up Your Skin Care February 22, 2025 We found a highly concentrated formula for nearly every skin concern. Read more
13 Best Root Touch-Ups to Cover Unwanted Color 2025 February 21, 2025 These are the at-home fixes that get to the root(s) of the problem. Read more
Florence Pugh's Lashes Just Made Me Go "Whoa!"—See the Photos February 21, 2025 Comic-book glamour at its best. Read more
Thank You, Bridget Jones, for Still Looking Like Bridget Jones February 21, 2025 Renée Zellweger has returned to her famous franchise with her singular, charming beauty intact. Read more
11 Best Hair Oils for Fine Hair in 2025, Tested & Reviewed February 21, 2025 They leave strands glossy, not greasy. Read more
11 Best Ectoin Skin-Care Products of 2025, According to Experts February 20, 2025 They're like a bodyguard in a bottle. Read more
14 Best Retinol Creams and Serums in 2025, Tested & Reviewed February 20, 2025 They’re formulated to cushion the blow of the active ingredient’s usually-harsh feel. Read more
7 Foot Massagers to Make Your Soles Sigh With Relief 2025 February 20, 2025 These tools go toe-to-toe with any massage therapist. Read more
A California Legislator Is Trying to Ban Anti-Aging Skin Care for Minors—Again February 19, 2025 For the second time, Alex Lee of San José is attempting to ban the sale of products with ingredients like retinol and vitamin C to young people. Read more
16 Best Foundations for Mature Skin 2025, Per Makeup Artists February 19, 2025 All the coverage you need without accentuating fine lines. Read more
15 Best Leave-in Conditioners for Hydrated Hair This Winter February 19, 2025 Brittle strands? Not on our watch. Read more
14 Best Eye-Tightening Creams in 2025, Tested & Reviewed February 19, 2025 Creases have nothing on these firming formulas. Read more
11 Best Products for Low-Porosity Hair 2025 to Lock in Hydration February 18, 2025 Your thirsty cuticles thank you in advance. Read more
Everything You Need to Know About Sleep Debt February 18, 2025 Including why getting extra rest on the weekends won't make up for sleep deprivation. Read more
9 Best Scent Discovery Kits of 2025, Tested & Reviewed February 18, 2025 Get the best of a brand without leaving your house. Read more
Selena Gomez Swapped Nude Nails For This Classic Winter Manicure Shade—See the Photos February 17, 2025 It's one of our favorites. Read more
Jessica Cruel's Beauty Edit February 17, 2025 Allure's editor in chief Jessica Cruel swears by a high-maintenance routine to be low-maintenance in day-to-day life. Shop the edit that helps her do just that. Read more
10 Best Conditioners for Fine Hair in 2025, Per Hairstylists February 16, 2025 Keep your hair shiny without the heft. Read more