Be Smart, Healthy & Beautiful women

Buttery bras, underwear, and loungewear at your service.

They won't be able to contain their excitement.

Next year, gourmand notes go beyond baked goods, taking inspiration from the whole damn kitchen.

Elevated Italian bobs, sweeping curtain bangs, and charming mixies are about to be everywhere.

Hand me the Pantene!

Fraghags are coming out from behind their TikTok handles to trade scents and make connections IRL.

3.4 ounces, who?

Dermatologists offer tweaks to your routine that can keep your skin nourished ’til spring.

OK, that may be hyperbolic, but it's definitely fabulous.

The film's hair and makeup lead reveal how they transformed two iconic actors into two iconic characters.

It still brings all her signature Hottie flair.

I fear we’ve created some monsters (us).

Surgically sculpted jawlines have never been more popular.

Your makeup bag (and skin-care routine, and fragrance rotation) deserves a luxe refresh.

The definition of a power ponytail.

It's so shiny!

How a new generation is remixing this classic fragrance must-have.

But in a much more glamorous way.

Here's why—plus, how to know if your products have been affected.

Between Hitchcock blonde, smoky bronze, and shadowy roots, colorists are spotting a slew of mysterious shades on the horizon.

Rare beauty indeed.

These concentrated formulas target fine lines, discoloration, and dryness.

BRB, indulging in 25% off before anyone else.

Golden Hour will never end.