I Got Laser Tattoo Removal Treatments to Erase a Memory of My Ex—See Photos May 31, 2025 The long, arduous process of eternal-sunshining my ink. Read more
You’ll Never Have to Fake It With These Sex Toys May 31, 2025 Pleasure is non-negotiable with these picks that hit the spot every time. Read more
These Mousses Actually Understand Wavy Hair May 31, 2025 Get airy volume and defined waves without sacrificing softness or movement. Read more
7 Actually Invisible Mineral Sunscreens? Go On… May 30, 2025 No irritation, no ashiness—just gentle, effective SPF. Read more
Body Washes Don’t Have to Be Boring—These Are Proof May 30, 2025 The best lather you'll ever experience? We think so. Read more
Hailey Bieber Is a Great Entrepreneur. She Did Not Make $1 Billion This Week. May 30, 2025 Her major deal to sell Rhode isn't quite as simple as a 9-figure direct deposit. Let’s take a look at why. Read more
Megan Thee Stallion Kicked Off Hot Girl Summer with a New Hair Color—See the Photos May 30, 2025 And neon nails! Read more
Allure Shopping: Discover New Hair, Skin Care, and Makeup Products May 29, 2025 What’s new. What’s trending. The products our editors love right now. Read more
Cynthia Erivo in a French Manicure? I Never Thought I'd See the Day May 29, 2025 She's holding negative space for a new look. Read more
Burgundy Mascaras for Summer? Groundbreaking May 29, 2025 A softer lash look that still commands attention. Read more
On This Summer's Skin Check Vanity May 29, 2025 Associate beauty director Sarah Kinonen shares her go-to products for the season. Read more
SkinCeuticals Has the Best Vitamin C Serum—But It's Not the Only One May 28, 2025 We tested dozens to find the very best out there. Read more
Kris Jenner’s New Face Is a Great Case for Keeping Plastic Surgery Old School May 28, 2025 Her surgeon has a signature technique. Let’s break it down. Read more
Demi Lovato's Wedding Nails Are Not What We Expected—See the Photos May 28, 2025 Sheer bliss. Read more
Kassidy Silva's Beauty Edit May 27, 2025 Meet Kassidy, whose beauty routine has been meticulously selected from root to tip. Read more
These Are the Skin-Care Devices Dermatologists Use at Home May 27, 2025 These tools smooth wrinkles, reduce puffiness, lighten dark spots, and more. Read more
Cry If You Want to—These Waterproof Eyeliners Won’t Budge May 27, 2025 Makeup meltdown who? These formulas refuse to run. Read more
This Simple Summer Hack Is the Key to Sweat-Proof Makeup May 26, 2025 Keep your makeup where it belongs: on your face. Read more
The Best Products for Thinning Hair Deliver Real Results—We Have the Photos to Prove It May 26, 2025 Poof, instant volume. Read more
These Shampoos and Conditioners Smell Distractingly Good May 25, 2025 Your strands (and senses) will thank you. Read more
These Wrinkle Fillers Make Fine Lines Vanish—Temporarily May 25, 2025 They're temporary, but they work. Read more