What makes you wait for a product to go on sale instead of buying at full price?

If I’m buying a LOT of a line, e.g. 20 lipsticks at $38 each, and if it isn’t a “drop everything” kind of priority level, then I will try to wait for some sale – like $50 off $250 or 10% off.

— Christine

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source https://www.temptalia.com/what-makes-you-wait-for-a-product-to-go-on-sale-instead-of-buying-at-full-price/