Estee Lauder Deep Secret & Demand Pure Color Matte Lipsticks Reviews & Swatches

May 23, 2020

Estee Lauder Deep Secret & Demand Pure Color Matte Lipsticks Reviews & Swatches

Deep Secret

Estee Lauder Deep Secret Pure Color Matte Sculpting Lipstick ($32.00 for 0.12 oz.) is a deep burgundy with cooler undertones and a satin finish. It was less of a true matte until an hour or two into wear, which was when the light sheen seemed to fade away. I also felt like there was a hint of very fine shimmer that ran through it.

It had good color coverage in a single layer, but didn’t apply as evenly as I would have liked–not bad and from a distance, I think it looked just fine–but at least it didn’t sink into my lip lines over time. The consistency was smooth, more of a dense, velvety formula that glided on without feeling slippery or wet. It stayed on well for five hours, left a stain behind, and felt lightly hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Makeup Geek Risque (P, $15.00) is lighter, less glossy (95% similar).
MAC Power Driven (LE, $20.00) is warmer (95% similar).
Colour Pop Ursula (LE, $7.00) is less shimmery, more muted (95% similar).
Burberry Black Cherry (439) (P, $35.00) is warmer (95% similar).
Pat McGrath Full Blooded (P, $40.00) is less shimmery, cooler (95% similar).
Colour Pop Hello Stranger (P, $7.00) is darker (90% similar).
Colour Pop Sashay (P, $7.00) is darker, cooler (90% similar).
Maybelline Midnight Merlot (DC, $7.49) is more shimmery, lighter (90% similar).
NARS Siouxsie (LE, $34.00) is less shimmery, warmer, glossier (90% similar).
Tarte High Dive (P, $21.00) is less shimmery, warmer, glossier (90% similar).

View Swatches

Formula Overview

$32.00/0.12 oz. - $266.67 Per Ounce

The formula is supposed to have "rich saturated color" that gives lips a "bolder, visibly fuller, defined" result with a matte finish. Most shades had semi-opaque coverage or higher, and the semi-opaque shades often could be built up to full coverage with a second layer.

The texture felt more velvety and smooth--silicone-like in that respect--but there were a few shades that felt more traditionally creamy, and as a result, had more of a sheen for the first hour or two of wear. Only a few shades seemed more matte to semi-matte but most had a satin finish, so if you prefer a very flat, matte finish, this line doesn't yield that.

The consistency is slightly thicker, though not heavy to wear, but I found that this sometimes led to color separating around or sinking into lip lines, which was often less visible (or not at all visible) in person. They lasted between four and six hours and were lightly hydrating. They had a sweet vanilla scent but no discernible taste.

Browse all of our Estee Lauder Pure Color Matte Sculpting Lipstick swatches.

Ingredients

Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Silica, Tricaprylyl Citrate, Isononyl Isononanoate, Ozokerite, Paraffin, Phenyl Trimethicone, Ethylhexyl Palmitate, Microcrystalline WaxCera MicrocristallinaCire Microcristalline, Caprylic/Capric Triglyceride, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Tocopherol, Sodium Hyaluronate, Ascorbyl Palmitate, Olea Europaea (Olive) Fruit Extract, Triticum Vulgare (Wheat Bran) Extract, Polydecene, Cholesterol, Acrylates Copolymer, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Polyethylene Terephthalate, Silica Dimethyl Silylate, Potassium Sulfate, Butylene Glycol, Oleic Acid, Glyceryl Stearate, Palmitic Acid, Stearyl Stearoyl Stearate, Flavor (Aroma), Vanillin, Saccharin, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090), Carmine (Ci 75470), Red 6 (Ci 15850), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 21 Lake (Ci 45380), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]

Deep Secret

PPermanent. $32.00.

B+

8.5

Product

Pigmentation

8.5

Texture

9.5

Longevity

4.5

Application

89%

Total

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Demand

Estee Lauder Demand Pure Color Matte Sculpting Lipstick ($32.00 for 0.12 oz.) is a rich, medium-dark red with warmer undertones and a semi-matte finish. It had nearly opaque color payoff that adhered evenly and smoothly across my lips without tugging during application.

The lipstick had a lightweight, more velvety texture that glided on readily but didn’t feel traditionally emollient or slippery, so it stayed in place better. There was a smidgen of product that sank into my deeper lip lines, which was visible in the close-up but not something I could detect in person. It wore nicely for six hours, left a stain behind, and felt lightly moisturizing while worn.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

YSL Light Me Red (119) (LE, $38.00) is more shimmery (95% similar).
Urban Decay No-Tell Motel (P, $18.00) is more shimmery, cooler, glossier (90% similar).
Bite Beauty Sangria Slush (P, $24.00) is cooler (90% similar).
Shiseido Code Red (221) (P, $26.00) is darker, cooler (90% similar).
LORAC Red Rose (LE, ) is cooler (90% similar).
MAC Leading Lady Red (LE, $18.00) is more shimmery, lighter, cooler (90% similar).
Makeup Geek Beauty Queen (P, $12.00) is darker, cooler (90% similar).
Sephora High Heels (41) (P, $13.00) is more shimmery, darker, cooler (90% similar).
Marc Jacobs Beauty Goddess (202) (PiP, $30.00) is cooler (90% similar).
MAC Fireworks (DC, $21.00) is more shimmery, cooler (90% similar).