Aveda Launches Aveda Cares Relief Program to Benefit Independent Salons and Stylists in the U.S.

Aveda just launched its Aveda Cares relief program, which is a multimillion-dollar initiative that seeks to help stylists and independently-owned salons in the United States through a series of measures, including a $1.5 million fundraising effort in celebration of Hairstylist Appreciation Day on April 30th.